Color sells....BIG TIME!*

• 4-color increases advertising response rates up to 60%.
• With 25 to 35 year-old readers, color is an expectation in advertising.
• Psychologists state that color impression can account for 60% of the acceptance or rejection of that product or service.
• Consumers prefer photographic quality graphics over ads with line art.
• Advertisers are perceived more credible with ads that have color photos.
• Consumer responses are 30% to 60% higher when 4-color is used. Using 4-color increases the chances that advertising will be read.
• Consumers remember color.
• After 24 hours, consumer recall of full color ads is 53% higher than 2-color ads, and 63% higher than black & white ads.
• Color sells products and ideas up to 85% more effectively.
• Color accelerates learning, retention and recall up to 78%.

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REFERENCES:
Color Psychology Index 2001
The Direct Marketing Assoc.1996-2001
Newspaper National Network 1999
Signaling Quality and Credibility in Directional Advertising: The influence of Color and Graphics on Choice 1999
American Marketing Association 1996
Newspaper Agency Corporation 1995